A refined matcha crafted for those who appreciate depth and complexity. Yugen #0 is a premium Japanese matcha with a smooth umami profile, deep sweetness, and a lingering finish. Perfect for usucha or koicha, it delivers a balanced experience with a velvety texture and vibrant green colour.
Sourced from Uji, Japan, this matcha embodies the essence of traditional cultivation and expert craftsmanship.
Founded in 2018, Yugen is a Japanese tea specialty store based in Kyoto. Dedicated to preserving and sharing Japan’s rich tea culture, Yugen partners with skilled producers to offer high-quality matcha that balances tradition with modern appreciation.
